Pittsburgh Technical Council

Lessons from the Campaign Trail

Lessons from the Campaign Trail

Article Published: June 10, 2016

By David Malli, LeftIris Communications

Techburger Campaign Lessons 385The 2016 Presidential Race has provided a window that peers into the hearts of Americans.   

For the communications community, it’s offered a unique look at how to hack the media.  

Yes, I’m talking about Donald Trump – love him or hate him – is the master of manipulating public discourse in the modern day.

In fact, if you ignore the incendiary words and focus on the tactics he’s employing there is a lot to learn.  

Click here for five quick observations that we all ought to remember as we improve our own communications.

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