Pittsburgh Technical Council

Wear it Well! The Children's Institute Partners with American Eagle

Wear it Well! The Children's Institute Partners with American Eagle

Article Published: August 31, 2017

Screen Shot 2017 08 31 At 13818 PMThe Children’s Institute of Pittsburgh, an independent, nonprofit leader in pediatric rehabilitative services, announced today that it will partner with global retailer American Eagle Outfitters (AEO) to pilot a remote presence device to allow students and patients with special needs to experience back-to-school shopping on Thursday, August 31.    

“We’re excited that three of our ‘Amazing Kids’ are participating in this innovative project, which can transform the way young people with special needs experience shopping,” said Helene Conway-Long, Vice President of Institutional Advancement at The Children’s Institute of Pittsburgh. “American Eagle Outfitters is a long-term partner that values real input and feedback on this initiative from our students and patients, and we look forward to our continued collaboration.”

AEO’s digital innovation team, led by Chief Digital Officer and Senior Vice President Colin Bodell, is dedicated to researching and testing new technologies that enhance the customer shopping experience both in store and online.

“American Eagle Outfitters is committed to providing an ideal shopping experience for all of its customers,” said Mr. Bodell. “Our digital innovation team is thrilled to pilot a technology that we hope will allow all shoppers, regardless of their location or ability to travel to a store, an exciting in-store shopping experience.”

Utilizing the Beam® Smart Presence System (SPS), students and patients with special needs who are physically unable to travel to an American Eagle Outfitters store can “beam” into a participating location to shop from their tablet or home computers. The Beam user downloads an app to their mobile device and interacts remotely by controlling the Beam to navigate throughout the store and participate in a personal shopping experience.

Two students have been chosen from The Children’s Institute’s Day School — an Approved Private School for children ages 5 to 21 with severe physical disabilities and neurological impairments, including autism — to participate in this remote shopping pilot program, along with one outpatient from The Hospital at The Children’s Institute. Participants will engage in a personal shopping experience with an American Eagle Outfitters stylist that will replicate in-person shopping from the initial greeting through checkout. Shoppers will navigate the AEO store, choose outfits and discover the latest styles and trends in retail. Most noteworthy, the students will engage in an authentic shopping experience that would not be possible without the assistance of the Beam SPS.

The Children’s Institute of Pittsburgh is dedicated to improving the quality of life for children, young people and their families by providing a specialized continuum of services that enables them to reach their greatest potential. The Children’s Institute is energized to collaborate with an organization likeAmerican Eagle Outfitters because of the company’s commitment to empowering its customers and celebrating their unique voices and individuality.

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