Pittsburgh Technical Council

Get to Know Your 2018 Co-CREATORS: Byron Nash and Cara Livorio

Get to Know Your 2018 Co-CREATORS: Byron Nash and Cara Livorio

Article Published: November 1, 2017

Byron Nash

In our last blog, you learned that Byron Nash has ambition that drives him crazy. Listening to him talk about his love of music, his band Formula 412, and the hard work he puts into financing his dreams, that ambition is apparent. His intent is to get more involved with the behind-the-scenes music business, namely music licensing and placement.

Byronnash

We asked Byron a few questions to help you get to know him better!

 

Questions for B:

 Q: Describe yourself in one sentence.

A: Driven.

 

Q:  Why did you become an entrepreneur?

A: Mostly because the music industry has changed drastically due to technological advances in such a manner, that as an artist, you no longer have to beg and plead for a record label to help you become successful. You definitely have to work hard in a lot of different areas, but it is more possible than ever to achieve the goals in music with an entrepreneur mindset. I’m no longer interested in the traditional road. I’ll carve my own path.

 

Q: What’s been the most unexpected challenge you have had to face since becoming an entrepreneur?

A: First it was figuring out my identity as in: What was I selling? Am I a musician, artist, producer, etc. Second was to figure out what  the goal and opportunity was: licensing, and placement. How do I do that? Third: Time to work on my production skills. Fourth: money

 

Q: What’s your favorite creative space in Pittsburgh?

A: My home studio, coffeehouses and bars.

 

Q: Who is your favorite local artist?

A: Mostly all of the Jazz Musicians.

 

Q: What is a business that has inspired you?

A: Gary V. I love his “no bs” work your butt off approach and lessons. His video marketing is fantastic.

 

Q: How can people see or get involved in your work?

A:byronnash.com, IG-@bnastynash and on soundcloud

 

Q: What do you want to achieve by the end of this Co-CREATE experience?

A: Have a fully legit and functioning production business that helps me get my music placed in movies, commercials and video.  

Cara Livorio

Cara Livorio is passionate about art, Italian culture, and the intersection between them. She wears all the hats at Artissima Studio, where she is owner, artist, creative director, and lead educator. In the future, she hopes to find additional help at the studio to trust and share responsibility with.

 Caral

Check out our interview with Cara to get a better sense of who she is:

 

Questions for C: 

Q: Describe yourself in one sentence.

A: Professionally, I am an artist, educator, business owner, and dreamer; I enjoy creating artwork, collaborating with other creatives, and providing opportunities for creative enrichment to the community.

 

Q: Why did you become an entrepreneur?

A: I have run my own art and design business since 2004, selling my personal artwork and taking custom art and design commissions from clients and companies. I have owned Artissima Studio-the art school, gallery, studio, boutique, Italian language center, and event venue-for three years in January.

 

Q: What’s been the most unexpected challenge you have had to face since becoming an entrepreneur?

A: I can’t say that there has been one major unexpected challenge. Owning a business is constantly challenging and presenting new and unexpected situations as it grows. I try to adapt and rise to each challenge as it comes, allowing the business to realize itself. Hiring and conscientiously growing the business is my current goal.

 

Q: What’s your favorite creative space in Pittsburgh?

A: My understanding of a creative space is extremely broad. There are so many creative spaces in Pittsburgh: art studios like the model established by “Radiant Hall”, art resources like “Center for Creative Reuse”, art spaces like “Assemble”, coffee shops (La Prima Espresso, Espresso a Mano, Commonplace Coffee, Ineffable Ca Phe, Caffe’ d’Amore, etc),  theaters and unique music venues, art galleries, coworking spaces, boutique clothing stores, bakeries, thoughtfully designed restaurants with unique dishes, etc, etc. Pittsburgh has a vibrant community and many passionately inspired spaces and resources to enjoy; I particularly enjoy local spaces that support other forms of art and/or incorporate local artwork as a part of the aesthetic. Overall, I’m always inspired by my surroundings, in Pittsburgh and outside of Pittsburgh in the national and international community.

 

Q: Who is your favorite local artist?

A: I have many favorite local artists and creative friends. I love that there are so many talented artists working in all media and craftsmen and women in the Pittsburgh area. For this reason, I try to support local artists by featuring and selling their work in the craft boutique and gallery at Artissima Studio. In addition, I hire local artists to teach specialty art classes and/or workshops that are specific to their craft at the art school. I enjoy purchasing locally made art and products, and if my evening work schedule were less intense, I would also attend more art events. I appreciate many Pittsburgh artists.

 

Q: What is a business that has inspired you?

A: I was initially inspired by Italian models of recreation and enrichment, and I realized that I wanted to share my various passions with the community under a business model where they intersect. I have been inspired by an amalgamation of establishments and spaces, including art schools, museums, and creative centers.  

 

Q: How can people see or get involved in your work?

A: People can get involved by learning about my artwork, business, and creative offerings online, and they can email me with any questions at artissimastudio@gmail.com.

People can see my work on my websites and through social media (Instagram and Facebook).

www.artissimastudio.com

www.caralivorio.com

www.caralivoriodesign.com

Facebook: https://www.facebook.com/artissimastudio/

Instagram: @artissimastudio and @caralivorio

 

Q: What do you want to achieve by the end of this Co-CREATE experience?

A: By the end of the Co-CREATE experience, I would like to stabilize the business with more trained employees, increase awareness of Artissima programs, classes and workshops for adults and kids, and grow the programming initiatives and offerings at the art school. Aside from the art school, I will be developing more artwork for my next painting series during this Co-Create experience.

 

As you can see, these two artists (Byron Nash and Cara Livorio) answered the same set of questions with two unique perspectives. It really shows what Co-CREATE is all about – an opportunity for creative people to work together, be exposed to and inspired by different kinds of greatness, and gain savvy in the world of business.

For more information on Co-CREATE, check out our website and explore! Don’t forget to stay tuned. More interviews with other Co-CREATORS are coming your way.

 

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