321Blink is a close-knit group of inventive, energetic people who love finding creative solutions that help its clients succeed. Its core talents lie in the area of content creation including video production, digital media, web design, graphic design, and branding.
Tim and Mark talk about some the latest tech tends impacting the marketing world in this episode.
Transcription:
Audrey, I never lie. We always come back. We sure did. Absolutely. Absolutely. As promised. 321Blink is coming up. Great guys. We do a podcast series with them to do a lot with them. They're a great team. They shot some great videos for us. We're getting ready to post it or about the council when we had you go in through the building introducing everybody really get us, they get our work. They, they pull things out of us that we don't even think about. Exactly. I've watched them grow for this race like seven or eight years and every year they're adding people and adding services and so I love having them stop by cause they always have practical good, solid knowledge for you out there building your business, whether it's tech or not. It all kind of it's business, right? So they got some, some great strategies around that.
So Audrey, how about we give it a quick listen and then we'll go to break. Let's do it. Awesome stuff. Always fun hanging out with our friends from 321Blink. We have Tim McLaughlin here in Mark Fallone. Guys, Thanks for hanging out with us today and tech vibe Huntington bank podcast studio while I was ya. Yeah. Yeah. My first time here and as anyone who's listened to any of our podcast have, we did, we do an ongoing podcast series called the three two one blink marketing podcast and we're still trying to figure out a name now, right? Maybe in 2020 is the year we actually brand the dang. Well there's an assignment for us. Yes, right. We should hire somebody suicide. It's been a lot of fun. Stretching our legs, just talking about all things kind of marketing and trends and lifestyle and pop culture stuff.
But I like have you guys stopped by the regular show so we can kinda talk about, cause you guys, you guys have such good practical advice and knowledge and you're such approachable people that I always just feel like, man, you guys are great to listen to. If you're a small business or a big business out there and you're thinking about video, anything marketing wise, you guys always have some great insight and you're growing like crazy. And I know. So tell us, Tim, real, real fast, three, two, one blink and your growth trajectory lately cause you just brought this guy Mark on your head. Well that's like an anchor. The growth trajectory. Yeah. 2020 was or 2019. Thank you. Um, was a, was a pretty, a pretty aggressive year for us. We had two, uh, two acquisitions. Um, and I would say a key partnership in Mark.
So we had two agencies, uh, one up in the state college area, loaded creative. Um, we've been working with, uh, another markup markup there. So we have a good market and evil Mark. We just haven't told them which one. Which one is this? Mark? Yeah, well two Mark. Two Mark. Okay. Yeah, yeah, yeah. So we have two marks and um, and uh, and we've been working with him for quite some time and it was nice, you know, uh, he was looking to expand. We've done a lot of business up in that market. So was this a natural coming together and fit? Right. And he kinda rounded us out from a creative perspective. Um, uh, some immersion I heard, I never heard the word immersion before. That's pretty cool. That didn't sound very sound important. It does make sense with me in my interview. And then I use the word for two weeks, every day. Yesterday word you can expand your vocabulary with three, two, one blank, right.
First year. So, um, and then we had another agency locally here. Um, distinct advertising. It was some folks that I had a relationship with before it worked with um, played in a lot of the same spaces we did, um, in the uh, in the automotive space. And then particularly there they focus in the gaming space as well. So, uh, diversify. Yeah, that's what I'm talking about. And you're right in the heart of, of downtown Aspinwall on brilliant Avenue. Right? And I know you're outgrowing your space and I just, like I said, it's been a really cool growth story to watch. You guys just add all these serves and he's starting as a video company and now you're just full service marketing. You don't see that often where video turns into a full fledge ad agency X and then, and then having the management team to balance out those two relationships and cultures cause they are, they are different and to be under one roof you don't, you don't see that very often.
That was one of the things that I loved early on when I first got to meet Tripp and Tim and Bob is that they were managing these two beasts, if you will, and doing a beautifully, and there's harmony between the two of them. So yeah. Really cool. Well we're glad you're on board. You can stop. You stop by the podcast. I'm a podcast junkie. Okay. My phone is loaded with podcasts even before family photos. Wow. So important. Yeah. Yeah, it is. It is. And it, I mean, gosh, it's, it's swept swept up audiences. Exactly. I mean it is the, it's a good way to just get your content and kind of form aged and learn. And if anyone just goes to just look for tech vibe you on any of the podcast platforms, whether it's Spotify, Google, play, iTunes, you name it, you can find tech vibe radio and you can find the three, two, one blink series.
We have riding our wave with us. Yeah. It's just interesting just on that part. I was listening, uh, this morning, um, to another radio station and they were talking about Joe Rogan's podcast. Right. And he made 30 million last year and, um, but, but I can make 30 bucks. Right. The, uh, the interesting thing was how would they've really become, and what we've talked about a little bit offline, but about being influencers and conversions, they, uh, they were talking about a comedian was on Conan and I'm on the show broadcast Conan, right. You know, worldwide, wherever it is. And uh, and the comedian said, I saw an uptick, a titch, a little bit of, of his activity. He was on Joe Rogan's podcast. He said while he was on the podcast, he gained 9,000 Twitter followers while he was on the pal. The power. Yup, exactly. Natural version is another one.
You know, it's kind of considered the father of pod. Podcasting did some of the earliest podcasting out of his garage in Highland park out in LA. And uh, he's one of these other influencer types that, uh, I want a big following or one day that's never to happen. You influenced me, Jonathan. Well that's all I can correct. Exactly. I referenced to you often. Thank you. Thank you. Thank you. So let's talk a little bit about Sarah. One talks about, about getting impressions and this is the people they have a website built or they do podcasts and whatever's to try to people and they get excited about impressions. And we were, before we went on air authority, I said, we gotta talk about this cause you have some great insight and impressions are great, but they're not everything, right. I mean, at the end of the day it's really about conversions.
And so I would think that the more impressions you get naturally, you should hopefully get more conversions. But that's not necessarily the case. Like can we talk a little about this? Yeah. Yeah. So that's, this is a, I've, I've said this for the last couple of years, that I've been doing this for 30 years and I said the first 27 years I could write what I learned on the back of a business card. Um, I mean, it really was not heavy lifting. I mean, it is what it is the last three years. It's like a novel and things change. What I've learned, what, uh, what the people we've brought on have taught us, what are, how the curve is just ramp that fast. Like 25 years is kind of the same old, same old, then all of a sudden the past five and just went straight up. And because now we're all having the same conversation, the same space, you know, people talk about how many impressions, what's my cost per thousand and what's, and, and we're a, you know, and we've, yes, there's metrics and there's a science to media and there's that, you know, if you have the right message and you're putting in front of the right people, and a certain amount of a thousands impressions should convert.
But, uh, you know, I, I always look at somebody and I'll say, you know what, let's just use an automotive dealer. And they say, I need to sell 50 units. Well, what do they care if I get them in front of 51 people and 50 of those people buy, what do they care? That's low impressions, right? It's like nobody's going to come back to me and say, I'm not impressed with your impression, you know, but if I say, I got you 4 million impressions, they say I sold 10 cards. And they're like, they don't care. Right? And nor do I, and nor does I always say, you know, my mortgage company is not going to say, Hey, guess what? All the impressions I have in mind and my bank, they're like, yeah, Tim, we want money. And that, that's the focus. And it's really challenged us as an agency because a lot of times you fall back and you get frustrated when you see a campaign and you're like, God, this is such a good campaign and you're looking at impressions and you just say, I don't know.
And he answered, can't be just more impressions, more eyeballs, more. Um, and also, you know, another word that's popping up now is authentication. You know, and, and really making sure these are legitimate impressions. A box out there where you can make it look like you got good numbers. Right. And there's some times I'll be admitted in the early days when we were doing this, you only know what you know, and, and you could be putting somebody in front of someone and we've cute, cool. Could be getting these bought impressions and you know, and you may not, we're aware of it. So your frustration was like, why is it not working well that, you know, how do you authenticate? Exactly. You know, and I think the social media outlets are getting better. The Facebook, well, I mean, technology is just improving it and pinpointing it. So other technology OTT over the, over the top television, right?
Yeah. I mean, this is a big thing. The kids are doing all the sets. Are there people or people are what, and obviously it's making video all the more important, what are the latest trends around that? Yeah, yeah. Production. Yeah. I was watching a working moms on Netflix last night and thinking about over the top and the streaming venues like Netflix, Hulu, and others, the work that's coming out of that, the opportunities for production companies, actors, writers, it's, it's just blowing everything up, breaking every model under the sun. And uh, you've got to, to adapt to that. The over the top movement. Yeah. And be lost, right. Absolutely. It's, it's a new opportunity to moving forward now. It's obviously something to be reckoned with and something that's going to be thrown into your arsenal now as your [inaudible]. And it's, it's funny, uh, again, I'll go back to it.
It's, it's just how new it is. We, um, we have a handful of clients that do it, um, uh, do some OTT and um, and a big part of it is submitting it for cooperating imbursement while the people were submitting it. You don't even know what to ask us for affidavit, so, right. So we're so interesting. So, so it's that new. It is that new, that new that we're there, we're creating things along the way. Like, here's, here's the proof that I have that it ran. And they're like, well, we need to see this. And it's like you can't see that from an OTT and they, right, so they're asking questions. So it's been kind of, it's all new territory and you guys and you guys are on top of and right down to the production level as a director, a director of photography, you're, if you're working with someone, even in a pilot stage to do something, they want to pitch upstream to Netflix or whatever, right?
You can't shoot in four K traditional 4k, you've got to be acquiring above four K because of the standard vendors for networks. They want five K, six K for manipulation of the image once they get into post, right? So fast, there's all new ground rules on the production side as well as approach production site and in for us from the advertising. So it's exactly right. It's just, um, and like I said, it's, it's, it's, it's fun, it's interesting, but you're also, you know, you're learning as you go along and it's changing. So quick changing, so fast moving target, target. And you guys have been on, cause you guys have been following this the whole way. You have to be a student of it and because you're going to get asked about it at some point. Absolutely. Mark, I'm so excited they brought you on because it's just one more sign of how three, two one's grown growing.
If you go to three two one blink.com can see all their servers. It's a great fun website to check you guys out. You guys gotta keep the energy up, which I always love and seriously go on over to iTunes, Google play. Look up tech vibe radio in three, two, one blink the marketing podcast over there and maybe, well the name in 2020 yeah, right. We'll work on it. We'll do it in five K or six doing excellent. Excellent. Say Mark Fleming and Tim McLaughlin. Three two, one blink. Thanks for hanging out with us. Hey, ticketing for taking a quick break. We'll come right back with more tech vibe radio.