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Poetica's Pat Schober Talks SEO, GEO and More

Interview by Jonathan Kersting

Looking to keep up with the latest digital marketing trends and brush up on the basics to keep your company's visibility topnotch?

TechVibe welcomes Pat Schober, Founder of Poetica Marketing, to explore how:

  1. SEO and GEO are evolving marketing strategies that require creating high-quality, well-structured content optimized for both human readers and AI search engines. This includes using descriptive headers, alt tags, backlinks, and creating easily scannable content.

  2. Businesses should diversify their marketing channels and not rely solely on one platform or strategy. This approach helps protect against potential changes in technology or market conditions that could impact a single marketing approach.

  3. Marketing and sales are interconnected service roles. The goal is to help potential clients understand how your solution can solve their specific problems, focusing on conversation and value rather than aggressive selling techniques.

Hit that glorious PLAY button to get more details on these key marketing insights that could take your business to the next level!

TechVibe Pittsburgh is produced by the Pittsburgh Technology Council to explore the Pittsburgh region's technology and innovation ecosystem.