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3 Tips you NEED to Know to Protect Brand Reputation on Social Media As a Tech Entrepreneur

Interview by Jonathan Kersting

What should brands do when social media platforms start making unpredictable changes that affect their biggest advertisers?

As a marketing leader, you need to protect your brand’s reputation while navigating the ever-shifting landscape of social media. This episode dives into strategies that you can use to stay ahead of unexpected changes in major platforms like Twitter (now X).

  1. Learn how to safeguard your brand from the risks of platform instability.
  2. Understand the critical role trust plays between brands and social media platforms.
  3. Discover expert strategies for aligning your brand with the right digital platforms for long-term success.

Listen now to hear expert insights from Ken Ramoutar, CMO of Pittsburgh-based Lucas Systems, and navigate the complex world of social media advertising with confidence.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.